While at the Patchings Art Festival in June 2014, I had the pleasure of meeting with Adrian Weber, Head of Marketing for Caran D’ache. It was a most interesting interview where Adrian shared his insights, and the history of Caran d’Ache, some of the artists that have used their products, the challenges that Caran d’Ache are facing to meet ever tightening regulations, and much much more.
Caran d’Ache background
Caran d’Ache, founded in 1915 by Arnold Schweitzer, was a product of Switzerland’s long history of watchmaking and jewellery manufacture. Today, it is the epitome of superior quality and recognized expertise. The company is Switzerland’s only manufacturer of Caran d’Ache pencils, Caran d’Ache Pastels, fine-arts materials and luxury writing instruments, and is a symbol of Swiss technical excellence, precision, reliability and innovation. Each product is created by hand in the Geneva workshops and brings together the traditional expertise of master craftsmen and the performance of computer-assisted machine tools.
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